Top 5 Fashion Games Performance in Kenya, Q1 2024

In Q1 2024, the top 5 fashion games on a unified platform in Kenya showcased varied performance trends. All data is sourced from Sensor Tower, where more detailed insights are available.

Project Makeover saw a steady increase in weekly revenue, peaking at approximately $290 in the week of March 18. Weekly downloads fluctuated, starting strong with 6.5K in the week of January 22 and ending the quarter at 2.1K. The game maintained a consistent user base, with weekly active users ranging from 21.2K at the beginning of January to 19.5K at the end of March.

Covet Fashion: Dress Up Game experienced modest revenue growth, peaking at $95 in the week of March 4. Downloads remained relatively low, with a notable spike to 230 in the first week of January and another increase to 152 by the end of the quarter. Active users saw a gradual decline from 426 in the first week of January to 360 by the end of March.

Pocket Styler: Fashion Stars showed a significant increase in revenue mid-quarter, peaking at $63 in the week of February 19. Downloads were highest in mid-January at 696, with a drop to 80 by the end of March. Active users fluctuated, starting at 1.4K in the first week of January, peaking at 1.8K in the week of January 22, and ending the quarter at 985.

Shining Nikki-Fashion Makeover had a relatively low revenue performance, with the highest weekly revenue of $35 in mid-January. The app did not record any downloads throughout the quarter.

Barbie Magical Fashion had a consistent revenue stream, peaking at $34 in the week of January 8. Downloads were highest at the beginning of January with 1.4K and saw a resurgence to 669 by the end of March. Active users started at 2.5K in the first week of January and decreased to 1.4K by the end of the quarter.

These insights provide a snapshot of the performance of the top fashion games in Kenya during Q1 2024. For more detailed analysis and data, visit Sensor Tower.